A web designer at web design companies in Johannesburg is concerned with the visual component of the website. They employ their expertise and use their discretion to come up with the coloring scheme, what fonts would work best, and what layout would magnify the brand’s power. They have to factor in what cultural messages they are trying to project to outsiders and insiders, and have to reconcile the plethora of options that exist and pick the best route to take. This is their burden, and it takes an exceptional artistic ability to simplify and get the message across without compromising on the aesthetical nature of the website. In a nutshell, the web designer tries to make a website look and feel the way it should through a user-friendly interface.